Dilbert cartoon first published on Tuesday 6th December 1994

Dilbert//2061, first published 32 years ago on Tuesday 6th December 1994

Tags

9000 crtification great on brochures certificates consistent process lie on brochures

Official transcript

The Boss says, "I'm putting you in charge of getting our 'ISO 9000' certification."

The Boss continues, "We don't know what it is but it looks great on brochures."

Dilbert says, "I think it certifies that we follow a consistent process."

The Boss says, "That's us, we always lie on our brochures."

originally published on dilbert.com

Open source transcript

I'M PUTTING YOU IN CHARGE OF GETTING OUR "ISO 9000" CERTIFICATION.

WE DON'T KNOW WHAT IT IS, BUT IT LOOKS GREAT ON BROCHURES I THINK IT CERTIFIES THAT WE FOLLOW A CONSISTENT PROCESS.

THAT'S US; WE ALWAYS LIE ON OUR BROCHURES

collated from github.com/jvarn/dilbert-archive

AI Analysis

Comic Strip Title: "Certification"

Summary:

The comic strip features Dilbert, a character known for his sarcastic wit and criticism of corporate bureaucracy. In this strip, he is discussing ISO 9000 certification with his boss.

• Dilbert expresses frustration with the certification process, suggesting that it is more about following a consistent process than actually achieving quality standards.
• His boss responds by pointing out that the company's brochures always feature the certification, implying that it is a marketing tool rather than a genuine achievement.
• The conversation highlights the tension between Dilbert's skepticism and his boss's pragmatism, as well as the potential for corporate certifications to be used as a marketing gimmick rather than a genuine indicator of quality.

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